Categories Technology

Noteefy Needs to Assist Golfers Play Extra Rounds

In sunny Southern California, it may be laborious for golfers to schedule tee instances on their favourite programs. Whereas spots are coveted, if tee instances are canceled or open reservation instances aren’t observed, golf programs can lose out on a considerable quantity of income.

Enter Noteefy, a tee time-reservation and reserving platform that has skilled a major quantity of progress since launching final 12 months. The Woodland Hills-based firm’s first official consumer was Simi Hills Golf Course. It initiated a brand new partnership final week with Landscapes Golf Administration, which providers and helps a number of programs. It additionally launched with Chambers Bay, a Washington state course that beforehand hosted the U.S. Open. Noteefy has additionally signed up three massive purchasers previously month: the Touchstone Golf Basis in Berkeley, the Bobby Jones Golf Course in Atlanta and the Match Gamers Membership, which is owned by the PGA Tour and operates a big chain of private and non-private programs.

Whereas there are comparable firms that primarily serve golfers looking for out there tee instances, Noteefy’s chief govt officer and co-founder, Jake Gordon, stated that Noteefy’s enterprise exists extra to help golf course operators. After beginning to play golf as an grownup, Gordon observed that it was very troublesome for him to search out tee instances and thought that course operators had been possible losing manpower persistently answering calls from gamers trying to e-book reservations.

“I believed, what if, as a substitute of me having fairly actually 9 tabs open of my 9 favourite golf programs and smashing the refresh button, we will in some way automate that complete course of?” Gordon stated. “Which, if we did it efficiently, would assist me get the tee time and assist the golf course operator fill a probably unfilled tee time?”

The corporate formally launched in October and Gordon stated that Noteefy has signed up greater than 50 golf course operators, with 1000’s of open appointment notifications going out to golfers day by day. Partnering course operators embrace the Southern California Skilled Golfers’ Affiliation of America and the Nationwide Golf Basis.

“It’s quite a bit like an airline the place, if that seat goes unfilled, (the income) is gone,” Gordon stated. “We’re completely targeted on operators and bringing expertise to golf programs versus different (firms), who I feel try to monetize the golfer.”

{Golfing}: Jake Gordon, Noteefy chief govt. (Photograph by Ringo Chiu)

The corporate stated its software program is akin to a mixture of the flight-tracking device from Google LLC and the reservation service OpenTable. Golfers can entry a course’s schedule or seek for which programs of their space can be found at a given day or time, after which reserve tee instances by Noteefy’s software. If nothing is accessible, the consumer indicators as much as be alerted each time a tee time frees up, normally as a result of the reservation is cancelled. From there, the out there time goes to whoever will get the alert and books a reservation first.

“We used to obtain what looks like 500 calls every week from golfers asking about our tee time availability,” Simi Hills Golf Course basic supervisor Brian Reed stated. “Now I ship our golfers to Noteefy’s automated assistant, and everyone seems to be happier.”

Whereas this does serve gamers trying to golf, Noteefy’s actual purpose is to assist course operators recoup income that could possibly be misplaced on cancelled reservations or free instances which will go unnoticed. The corporate claimed that its purchasers are seeing a mean of $50,000 in internet incremental income per course, per 12 months with Noteefy’s platform.

“We actually see ourselves as business-to-business, bringing our software program to course operators at scale,” Gordon stated. “There’s a client aspect, the place golfers can come to us to search out instances, however … operators are the primary stakeholder.”

Gordon stated that Noteefy is in “hyperscale” mode and, after elevating about $500,000 in pre-seed funding from household and buddies, is at present planning a seed funding spherical with traders.

“We really simply filed a patent on our demand-matching software program and algorithm, and we’re fairly excited in regards to the work that’s gone into constructing that,” he added.

Noteefy’s expertise was developed in-house, and the unique platform was constructed by Gordon’s co-founder, Dathan Wong. Wong, who now serves as Noteefy’s chief expertise officer, beforehand labored as an engineer at firms together with Microsoft Corp. and Santa Monica-based Contain.ai.

The platform is obtainable as a month-to-month subscription that integrates right into a course’s web site, with two tiers and pricing relying on the profile and wishes of the consumer. The primary tier, which Gordon stated prices a number of hundred {dollars} a month, is akin to a white labeled model of the software program and is hottest amongst public programs. The second tier features a concierge service and prices nearer to a thousand {dollars} monthly. Purchasers on the second tier are mostly resort programs, with purchasers that embrace Streamsong Golf Resort and Sand Valley Golf Resort. The platform is free to golf gamers.

“It’s thrilling to be a founder within the golf tech area,” Gordon stated. “There’s loads of startups and plenty of different verticals, however to have the ability to sort of carry innovation and expertise and assist clients on each side is tremendous thrilling, and I feel the market has been very receptive.”

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